Privacy Policy

Effective Date: August 9, 2023
This Privacy Notice describes how the High Museum (“our,” “we”) collects, uses, and shares personal information via its website at, including our e-commerce store (the “Site”). This Notice also describes certain information we may collect when you visit our museum (together with the Site, our “Services”). We collect information you choose to give us and other information that may be automatically collected from your use of our Site, including from your device. We use that information to operate our business, and for a variety of other purposes set forth below. This Notice applies to personal information provided, transmitted, or submitted through our Services, and it also describes the choices we offer with respect to such data.

This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized data. This Privacy Notice does not apply to third parties or their services. We are not responsible for other third parties’ privacy practices, and you should contact these parties directly to understand their practices.

Information We Collect
How We Use Information We Collect
How We Secure Information
How We Share Information
What Choices Do I Have?
Updates to Our Privacy Notice
Contact Information


Information We Collect

To provide High Museum Services, we collect data by which you may be personally identified. We may also collect information about the devices and equipment you use to access our Site, including usage data.

We collect this information from a variety of sources, including:

  • Directly from you when you provide it to us or visit our museum.
  • Automatically as you utilize the Site.
  • From third parties, including analytics providers.

Information directly from you. If you are an individual using our Site or visiting the museum, the information we collect from you may include your first and last name, mailing address, email address, telephone number, certain demographic information, and credit card information. We may ask you for this information when you register for an account to access personalized services, purchase or redeem tickets, or fill out forms on the Site.

Information we collect through automatic data collection technologies. We may collect data regarding your use of our Site through cookies, web beacons, and other automatically collected information. This data may include your IP address, date and time you access our Site and the pages and content you access during your visit, websites that you link to or from, whether you receive or open an email from us, and the links you click on within those emails. We may also collect information from your mobile device or your computer about how you interact with our Site, including the date of the visit, the time of arrival and length of visit to the Site, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, your IP address, and any errors encountered. This information helps us address customer support issues, provide you with a personalized experience, prevent fraudulent use of our services, and manage the Services we provide you, including gathering aggregated data about engagement. Cookies are small identifiers sent from a web server that are stored on your device for the purpose of identifying your browser or storing information or settings in your browser. Cookies may also be used to personalize your visit by storing your preferences or displaying content based upon what you have viewed through our Services and other websites. Web beacons or pixel tags connect web pages to web servers and their cookies. We and others may use these and similar technologies on our services and other websites.

Other parties may collect personally identifiable information about your online activities over time and across third-party websites when you use our Site. We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services. However, please see below for information regarding your option with respect to the use of cookies.

Information we collect from third party sources. We collect information from advertisers, affiliates, promotional partners, application providers, and other third parties provide us information in connection with content, widgets, components, or other tools we offer. These third parties may collect information from these sources when you use our Site. The information they collect may be associated with your personal information or they may collect information about your online activities over time. They may use this information to provide you with interest-based advertising or other targeted content.


How We Use the Information We Gather

We may use data we collect for a variety of purposes, including the following:

  • To operate our business and provide our Services to you.
  • To register and support the maintenance of your user account on our Site.
  • To support e-commerce transactions on our site, including the purchase of tickets, subscriptions, and membership orders, and shipping merchandise.
  • To provide, maintain, analyze, customize, measure and improve our Services.
  • To provide customer support.
  • To communicate with you by newsletter and email, including about products and/or services you may be interested in. We may also use your information to manage your subscription to our newsletters.
  • To communicate with you, including telling you about and administering our Services, targeted marketing, and informing you about products or services you may be interested in.
  • To conduct contests, sweepstakes, rewards, and other special promotions.
  • To monitor and enforce our Terms of Use or similar terms.
  • To comply with law and satisfy our regulatory compliance obligations.
  • To detect and prevent fraud and other prohibited, illicit or illegal activity.
  • For other purposes permitted by law or to which you consent.

Please note that we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our services, content and advertising.


How We Secure Information

We are committed to maintaining reasonable measures to protect the security of your information. Of course, despite these measures, no network or system is ever absolutely secure and we cannot guarantee the security of networks and systems that we operate or that are operated on our behalf.


How We Share Personal Information

We may share your information with third parties as permitted or required by law, or as directed or authorized by you. For example, we may disclose your information:

  • With service providers who help with our business operations and to help provide our products and services to you.
  • With advertisers where we may provide [aggregated] reports and insights about the way you are interacting with their content.
  • With third parties to process payments, deliver shipments, and otherwise complete transactions and fulfill orders placed on our Site. This includes Shopify and other common carriers who deliver packages. Please note that these companies may store your personal information subject to their own privacy policies.
  • With other non-profit arts organizations, affiliated organizations, agents working on our behalf, companies or organizations with whom we have a contractual or sponsor relationship. These third parties may contact you regarding events, products, and services they deem to be of interest to you.
  • With our professional advisors who provide legal, compliance, accounting, banking, or consulting services.
  • To comply with our legal obligations or to protect our interests, property or legal rights, or those of our customers or third parties.
  • With law enforcement, officials, or other third parties when we are compelled to do so by a subpoena, court order, or similar law enforcement request, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms.
  • We may share some or all of your Information with our parent companies, subsidiaries, joint ventures, or other companies under common control with us.
  • With companies or other entities in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, divestiture or dissolution of all or a portion of our business.
  • For other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.
  • With your direction or consent.


What Choices Do You Have?

Update personal information. If you wish to make any changes to your personal information, contact us at or by writing to us at Robert W. Woodruff Arts Center, Inc., 1280 Peachtree Street NE, Atlanta, Georgia 30309.

Marketing communications. In addition to our newsletters, you may receive other marketing communications from the High Museum. You may opt out of receiving marketing emails, by following the unsubscribe link in each email, or by contacting us at or by writing to us at Robert W. Woodruff Arts Center, Inc., 1280 Peachtree Street NE, Atlanta, Georgia 30309. Please note that you may continue to receive non-marketing emails from us after you opt-out.

Cookies. You have a number of choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. If you choose to decline cookies, certain features of our website may not function properly or at all as a result.


Updates to Our Privacy Notice

We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated.


Contact Information

If you have any questions or concern about this privacy notice or the privacy practices at the High Museum, please email us at or