High Museum Atlanta Wine Auction
The Main Attraction
Each year, we invite old and new friends to savor wine and food all while supporting our beloved High Museum of Art. For over thirty years, the High Museum Atlanta Wine Auction has brought the best wineries to Atlanta to share their wonderful wines with our Benefactors. Our mission to support the High along with our love for exceptional wine is the perfect reason to join us this coming March to “party with a purpose.”
Since 1993, our generous Benefactors and long-time vintner friends have helped the Wine Auction raise $37 million to support the High Museum of Art and we are counting on our community to pull together once more to continue our time-honored tradition. Becoming a Benefactor is the only way to ensure you will be part of this fantastic event. The Wine Auction’s exclusive events consistently sell out so becoming a Benefactor ensures you have access to all the top wineries and standout chefs we invite every year. Your support allows the High Museum to continue serving diverse audiences and engaging the community with world-class exhibitions and dynamic programs.
By the Numbers
About Us
The High Museum Atlanta Wine Auction is the Museum’s largest annual fundraising event, supporting the High Museum of Art—one of the preeminent art museums in the southeastern United States. Raising more than $3 million in 2022, the Wine Auction is the top charity fundraising event in Atlanta, one of the largest charity wine auctions in the U.S., and the number one charity wine auction benefiting the arts, generating $37 million over the last 30 years!
Funds raised by the auction directly support the High Museum of Art’s exhibitions, educational initiatives, and public programs, helping ensure that the Museum remains a vibrant cultural resource for Atlanta and a place where audiences of all ages can connect with the power of art. As a supporter of the Wine Auction, your partnership helps sustain the High’s mission, strengthen its role as a leading arts institution, and expand opportunities for our community to experience and engage with art.
The Dick Denny Paddle Raise Is Bigger Than Ever
We are celebrating the 21st anniversary of the Dick Denny Paddle Raise for arts education.
$2,201,270: The amount the Dick Denny Paddle Raise has contributed to education programs at the High since 2006
In FY25, 23,100 Title 1 Students received:
- Free admission to the High Museum of Art
- Free transportation
- Free teacher resources and materials for the classroom
- Welcome Back coupon for each student, inviting them to bring their caretakers to the High
433,000+: The number of students helped through Art Access since 2006
A museum experience can inspire a lifelong love for the arts. Studies show that more than 60% of recent visitors to cultural institutions attended these organizations as children. Help us ignite that spark!
History & Past Auctions
Enjoy a look back at auction posters from the past.
The 2027 Festivities
For questions or more information, please contact us at wineauctioninfo@high.org or 404-733-5335.
Winemaker Dinners
Thursday, March 18, 2027
One of the most beloved traditions of the High Museum Atlanta Wine Auction, Winemaker Dinners offer Benefactors a one-of-a-kind evening in private homes and special settings throughout Atlanta. Each brings together an acclaimed chef and distinguished vintners for a menu crafted for the occasion and thoughtfully paired with exceptional wines.
These intimate experiences offer rare access to the culinary and winemaking talent at the heart of the Wine Auction, bringing Benefactors together around the table for an unforgettable start to the weekend.
*Winemaker Dinner reservations are available exclusively through Benefactor Giving Levels and select Corporate Sponsorships.
Palette & Pour
Friday, March 19, 2027 | Pullman Yards
Wine Auction weekend comes alive at Palette & Pour, a lively grand tasting bringing together beloved restaurants and distinguished wineries for an evening of exceptional food and wine. Explore pours from our vintner partners, enjoy bites from Atlanta’s leading restaurants, and peruse Silent Auction lots throughout the room—all in support of the High.
As the evening unfolds, the energy builds with music, dancing, and celebration for the perfect close to Friday night.
Vintners’ Reception & Live Auction
Saturday, March 20, 2027 | Pullman Yards
The grand finale begins with the Vintners’ Reception, where guests connect with our vintner partners, taste special selections, and raise a glass before the Live Auction.
From there, guests take their seats for an elegant, chef-led luncheon alongside vintner partners pouring wines selected for the occasion. The excitement builds with bidding on rare wines, extraordinary travel, dining, and one-of-a-kind experiences, followed by the Dick Denny Paddle Raise and an opportunity to make a direct impact in support of the High.
Together, the Vintners’ Reception and Live Auction bring the weekend to a celebratory close through remarkable food and wine, spirited bidding, and extraordinary generosity.
2027 Co-Chairs
Longtime supporters of the High Museum of Art and the Atlanta community, Sandra Baldwin and Tony Conway bring a shared passion for art, wine, hospitality and philanthropy to the 35th High Museum Atlanta Wine Auction. Friends and frequent collaborators, the pair have lent their leadership to many of Atlanta’s most celebrated events and organizations and are honored to co-chair this milestone Auction during the High Museum’s Centennial year.
Sandra Baldwin began her career as an early childhood and middle school teacher before turning her creativity and entrepreneurial spirit to homebuilding and design, ultimately founding Sandra Baldwin Designs. Her varied career has been matched by a longstanding commitment to giving back to the Atlanta community.
A dedicated volunteer and philanthropist, Sandra has chaired numerous events throughout Atlanta, including the 2018 High Museum Atlanta Wine Auction, and has held leadership roles with organizations including JDRF, Atlanta Ballet and Meals on Wheels Atlanta. She and her husband, Dan, are longtime members of the High and passionate collectors of both art and wine.
Sandra’s love of wine has taken her to vineyards and wineries throughout the United States and around the world. She is delighted to return to the Wine Auction as Co-Chair alongside her dear friend Tony Conway and to celebrate two extraordinary milestones for the High: the 35th Wine Auction and the Museum’s Centennial.
Tony Conway, CMP, Founder and CEO of Legendary Events, has been a leading force in the events and hospitality industry for more than four decades. Since founding Legendary Events in 1997, Tony has built the company into one of Atlanta’s premier special events firms, producing celebrations for some of the city’s most prestigious institutions as well as internationally renowned clients. He later expanded the company with two distinctive Buckhead venues, The Estate and Flourish.
Deeply committed to the Atlanta community, Tony has served on the boards of numerous cultural, civic and philanthropic organizations, including the Alliance Theatre, Atlanta Community Food Bank, Meals on Wheels Atlanta and Leadership Atlanta. Through Legendary Events, he has also helped contribute more than $15 million to nonprofit organizations. His leadership and service have earned him numerous industry honors and induction into both the Event Solutions Hall of Fame and Atlanta Hospitality Hall of Fame.
A longtime friend and supporter of the High Museum of Art and the Wine Auction, Tony brings his signature passion for hospitality, community and bringing people together to this year’s celebration. He is honored to co-chair the 35th High Museum Atlanta Wine Auction with his dear friend Sandra Baldwin as the Museum celebrates its Centennial year.
2027 Benefactor Opportunities Coming Soon
Benefactors enjoy special access throughout Wine Auction weekend, including our intimate Winemaker Dinners and signature Friday and Saturday events.
Want to learn more about the Benefactor experience? Contact wineauctioninfo@high.org or 404-733-5335 for more information.
Wineries
Our 2027 winery partners are coming soon. Stay tuned as we announce the distinguished vintners joining us for Wine Auction weekend.
Interested in learning more about becoming a winery partner? Reach out to WineAuctionPartner@high.org.
2027 Partners and Supporters
Interested in becoming a Corporate Sponsor? Contact MacKenzie Truitt, Assistant Director of Corporate Giving, at mackenzie.truitt@high.org.
Presenting Sponsor
