High Museum Atlanta Wine Auction
Save the date! High Museum Atlanta Wine Auction returns to the tents at Atlantic Station March 20–22, 2025!
The Main Attraction
Each year, we invite old and new friends to savor wonderful wine and food all while supporting our beloved High Museum of Art. For over thirty years, the High Museum Atlanta Wine Auction has brought the best wineries to Atlanta to share their wonderful wines with our Benefactors. Our mission to support the High along with our love for delicious wine is the perfect reason to join us this coming March to “party with a purpose.”
Since 1993, our generous Benefactors and long-time vintner friends have helped the Wine Auction raise $37 million to support the High Museum of Art and we are counting on our community to pull together once more to continue our time-honored tradition. Becoming a Benefactor is the only way to ensure you will be part of this fantastic event. The Wine Auction’s exclusive events consistently sell out so becoming a Benefactor ensures you have access to all the top wineries and standout chefs we invite every year. Your support allows the High Museum to continue serving diverse audiences and engaging the community with world-class exhibitions and dynamic programs.
We look forward to celebrating with you under the tents!
View the 2024 High Museum Atlanta Wine Auction Catalog.
We hope you enjoy perusing the 2024 Wine Auction Catalog. Have the urge to bid on a silent auction lot, please click here.
By the Numbers
A Little About Us
The High Museum Atlanta Wine Auction is the largest fundraising event for the High Museum of Art, the leading art museum in the southeastern United States. Making more than $3 million in 2022, the Wine Auction is the top charity fundraising event in Atlanta, one of the largest charity wine auctions in the U.S., and the number one charity wine auction benefiting the arts. The Wine Auction has generated $37 million over the last 30 years!
Funds raised by the auction support the High Museum’s continuing mission to reflecting the diversity of its communities and offering a variety of exhibitions and educational programs that engage visitors with the world of art, the lives of artists and the creative process. Becoming a Benefactor of the museum’s single, largest fundraising event will have a direct impact on operations and help ensure that the High remains a leader in the art world and a beacon in the city of Atlanta.
The Dick Denny Paddle Raise Is Bigger Than Ever
We are celebrating the 20th anniversary of the Dick Denny Paddle Raise for arts education.
$2,140,695: The amount the Dick Denny Paddle Raise has contributed to education programs at the High since 2006
In FY24 25,000 Title 1 Students received:
- Free admission to the High Museum of Art
- Free transportation
- Free teacher resources and materials for the classroom
- Welcome Back coupon for each student, inviting them to bring their caretakers to the High
410,839: The number of students helped through Art Access since 2006
A museum experience can inspire a lifelong love for the arts. Studies show that more than 60% of recent visitors to cultural institutions attended these organizations as children. Help us ignite that spark!
History & Past Auctions
Enjoy a look back at auction posters from the past.
The 2025 Festivities
To learn more about our Benefactor Packages, please visit the Benefactor Packages page.
For questions or more information, please contact us at wineauctioninfo@high.org or 404-733-5335.
Friday, November 8, 2024 | 11:30 a.m.–2:30 p.m.
Wine Harvest Luncheon
Be part of the 2025 High Museum Atlanta Wine Auction’s first-ever Wine Harvest Luncheon, where a curated multi-course meal will be paired with exceptional wines from four distinguished wineries. With thrilling auction lots and a festive atmosphere, this is an event you won’t want to miss.
Thursday, March 20, 2025
Winemaker Dinners
We combine exceptional wineries and prominent chefs to craft a memorable collaboration for dinner. The most beautiful homes in Atlanta will provide the perfect backdrop. Wineries will showcase their absolute best wines while chefs prepare a superb meal for your palate to enjoy.
Friday, March 21, 2025
Friday Uncorked!
Get ready for a fun and festive evening under the tents in Atlantic Station. Guests will enjoy mingling while tasting an array of impeccable wines paired with a variety of savory and sweet treats in an interactive format designed to engage and entertain. To round out the evening, take a spin on the dance floor with Bogey and the Viceroy.
Saturday, March 22, 2025
Vintners’ Reception and Live Auction
We will end our festivities with our Vintners’ Reception and Live Auction. Wineries will pour their unforgettable wines as you sample tasty treats from Atlanta’s best eateries. Get ready for a high energy live auction! Grab your paddle and place your bid on unique experiences and first-class wines. If you can manage to pull your attention away from the Live Auction, don’t forget to place bids on amazing lots in the Silent Auction. All funds raised support the High Museum of Art.
2025 Co-Chairs
Dio Jensen
Dio is delighted to co-chair the 2025 High Museum Atlanta Wine Auction. Originally from Peru, she has made Atlanta her home for the past 20 years. An ardent lover of the arts—encompassing food, wine, music, fashion, architecture, typography, and design—Dio has channeled her creative passions into studies in architecture, graphic design, and visual arts, establishing herself as a designer, illustrator, and painter.
Beyond her role with the High Museum, Dio has served as co-president of the American Institute of Graphic Arts Atlanta, a graphic design instructor at Miami Ad School and Furman University, and a member of the GCAPP Host Committee. She also serves as a board member in her family’s company.
Together with her husband Brad, Dio revels in exploring the world’s finest museums, restaurants, and wine regions. Recently celebrating a decade of marriage, they eagerly anticipate many more years of savoring exceptional art, wine, and cuisine.
Dio’s dedication to the arts mirrors the mission of the High Museum, as demonstrated by her support for its acquisition of Astrid Krogh’s “Seaweed in the Universe.” In her leisure time, Dio enjoys traveling, creating art, attending concerts, and spending cherished moments with her two rescue dogs.
Lauren Reeves
Lauren Reeves, alongside her husband Dain, has been a passionate wine enthusiast for over 20 years, attending the High Museum Wine Auction for the past decade. Her love for wine and commitment to the auction has deepened through the years, and she is thrilled to serve as co-chair for this year’s event.
In addition to her involvement with the Wine Auction, Lauren is passionate about giving back to the community. She has contributed her time and talents to organizations such as Children’s Healthcare of Atlanta, the Junior League of Atlanta, and the Ronald McDonald House. Currently, she serves as the Vice President of the Pug Rescue of Florida and Georgia, reflecting her love for animals and dedication to rescue efforts. Outside of her charitable work, Lauren is the founder of Design Tonic, an interior design and organization company. In her rare moments of free time, she enjoys traveling and discovering new wines, always seeking out the next great experience.
Meet our 2025 Guest of Honor!
Scott Morrison’s foray into wine began in college. Inspired by his cardiologist father, Scott began his studies at UC Davis intending to become a doctor. However, after learning of their renowned wine program, he was intrigued and decided to take an introductory wine course. Pulling that thread, he got an internship at Artesa Vineyards & Winery in 2001 where his curiosity for winemaking quickly turned into a passion. He then enrolled in the Viticulture & Enology program at UC Davis, graduating in 2004.
After graduation, Scott had the privilege of working the 2004 harvest at Rudd Estate under the esteemed winemaker Charles Thomas. It was here that he first discovered that great wines are born in the vineyard. This philosophy heavily shaped his winemaking style, and vineyard walks—especially at sunrise—which remain one of his greatest joys.
Eager to broaden his experience, Scott ventured to New Zealand in early 2005 to intern at South Pacific Cellars. This opportunity gave him valuable insights into winery operations, particularly in the areas of cleanliness, cellar management, and efficiency. After completing his internship and exploring the beautiful landscapes of New Zealand, he returned to California.
Upon returning stateside, he was referred by Julie Guffy, who he met while interning at Rudd Estate, for a Lab Supervisor role at The Hess Collection Winery. There, he was fortunate to have worked closely with the exceptional winemaker David Guffy. Over four harvests, Scott deepened his understanding of the science behind winemaking and the delicate balance between art and technique. He was once again reminded of the vineyard’s critical role in producing exceptional wines.
In 2008, Scott accepted the position of Assistant Winemaker at the esteemed Paul Hobbs Winery. During his four years there, he honed his attention to detail and deepened his knowledge of meticulous vineyard care. This experience ultimately led to his promotion as Head Winemaker at Crossbarn by Paul Hobbs, where his communication and relationship-building skills were highlighted as he learned to navigate the complexities of managing his own winery’s needs with those of a custom crush operation.
In 2013, seeking a return to Napa Valley, Scott became the Head Winemaker at William Harrison Vineyards and Winery in the Rutherford AVA. Within a year, he was promoted to General Manager in addition to his winemaking duties. Collaborating closely with the owner and consulting winemaker, Phillip Titus, he refined his palate and gained crucial insights into the business and sales side of winemaking. This role allowed him to develop further his understanding of how all aspects of winemaking, from production to sales, must align for success.
In 2016, Scott was tapped to join Jarvis Estate as Winemaker. Bringing with him more than a decade of experience at ultra-premium wineries, he was a great fit for the quality-focused and family-owned winery. Jarvis wines are exclusively produced from its hillside vineyards in Napa located about 1,000 feet above the valley floor and situated within a couple miles of the winery. Scott considers it a privilege to work exclusively with such pristine estate-grown fruit where the winemaking team fully controls the winemaking process from vine to wine. The 45,000 square foot winery cave system, with optimal temperature and humidity, provides the perfect environment for Scott to make the world-class wines for which Jarvis is known. Following in the footsteps of the acclaimed Dimitri Tchelistcheff, who founded the Jarvis winemaking legacy, Scott draws on his diverse experiences and passion for life and winemaking to uphold Jarvis Estate’s commitment to excellence.
Benefactor Packages
Benefactor packages for the 2025 Wine Auction open on October 24.
Not only is becoming a Benefactor the only way to ensure that you’ll be a part of this great event, your contribution does so much more – it supports the High Museum’s continuing mission to provide education programs and various outreach efforts to local youth and to consistently deliver world-class art exhibitions that make Atlanta proud. Becoming a Benefactor of the Museum’s single, largest fundraising event will have a direct impact on operations and help ensure that the High remains a leader in the artworld and a beacon in the city of Atlanta.
Sovereign Level
$25,000
Charitable Contribution $20,000
- Two (2) reservations for the Top Bidders’ Dinner (February TBD)
- Four (4) reservations for an in-home Winemaker Dinner (Thursday, March 21)
- Eight (8) tickets to Friday Uncorked! (Friday, March 22)
- Invitation for host couple to a private champagne reception with Museum Director Rand Suffolk and Wine Auction Special Guest of Honor prior to Friday Uncorked!
- Invitation for host couple for the VIP “Early Access” to Saturday Vintners’ Reception (Saturday, March 23)
- Ten (10) reservations for Vintners’ Reception and Live Auction including a premium table with signage and table concierge service for the Live Auction (Saturday, March 23)
- Complimentary valet parking for events on Friday night, March 22 and Saturday, March 23 for the host couple and guests
- Complimentary Museum membership at the Contributing level with an option to upgrade or gift the membership; does not apply to current Director’s Circle members
- VIP invitations to High Museum events
- Option to buy additional Winemaker Dinner seats at the Benefactor price of $800 per seat; limit two (2) additional seats
- Two (2) invitations to the Wine Down 2024 party (post-Auction event usually held in May)
Imperial Level
$17,500
Charitable Contribution $14,000
- Two (2) reservations for an in-home Winemaker Dinner (Thursday, March 21)
- Eight (8) tickets to Friday Uncorked! (Friday, March 22)
- Invitation for host couple for VIP “Early Access” to Saturday Vintners’ Reception (Saturday, March 23)
- Ten (10) reservations for Vintners’ Reception and Live Auction including a premium table with signage and table concierge service for the Live Auction (Saturday, March 23)
- Complimentary valet parking for events on Friday night, March 22 and Saturday, March 23 for the host couple and guests
- Complimentary Museum membership at the Contributing level with an option to upgrade or gift the membership; does not apply to current Director’s Circle members
- VIP invitations to High Museum events
- Option to buy additional Winemaker Dinner seats at the Benefactor price of $800 per seat; limit two (2) additional seats
- Two (2) invitations to the Wine Down 2024 party (post-Auction event usually held in May)
Rehoboam Level
$9,000
Charitable Contribution $7,200
- Two (2) reservations for an in-home Winemaker Dinner (Thursday, March 21)
- Four (4) tickets to Friday Uncorked! (Friday, March 22)
- Four (4) reservations for the Vintners’ Reception & Live Auction (Saturday, March 23)
- Complimentary valet parking for events on Friday night, March 22 and Saturday, March 23
- VIP invitations to High Museum events
- Option to buy additional Winemaker Dinner seats at the Benefactor price of $800 per seat; limit two (2) additional seats
- Two (2) invitations to the Wine Down 2024 party (post-Auction event usually held in May)
Jeroboam Level
$5,500
Charitable Contribution $4,400
- Two (2) reservations for an in-home Winemaker Dinner (Thursday, March 21)
- Two (2) tickets to Friday Uncorked! (Friday, March 22)
- Two (2) reservations for the Vintners’ Reception & Live Auction (Saturday, March 23)
- Complimentary valet parking for events on Friday night, March 22 and Saturday, March 23
- VIP invitations to the High Museum events
- Option to buy additional Winemaker Dinner seats at the Benefactor price of $800 per seat; limit two (2) additional seats
Magnum Level
$4,000
Charitable Contribution $3,200
- Two (2) tickets to Friday Uncorked! (Friday, March 22)
- Two (2) reservations for the Vintners’ Reception & Live Auction (Saturday, March 23)
- Complimentary valet parking for events on Friday night, March 22 and Saturday, March 23
- VIP invitation to High Museum events
Make a donation to Dick Denny Paddle Raise
DonateIf you are unable to attend the 2024 Wine Auction, please consider making a donation to support the Museum’s Art Access program.
Interested in becoming a sponsor? Please contact Ginna Dunlap, Associate Director of Corporate Giving, at ginna.dunlap@high.org for more information. We rely on volunteers to help us make the Wine Auction a success, please click here to find out more.
Payment or pledge by January 12 will guarantee your name will be included in the 2024 Auction Catalog
Food & Wine
Year after year world-class wineries and some of the South’s best restaurants support the High Museum Atlanta Wine Auction and this year is no different!
Restaurants
We are so thankful for their participation as we could not put on our spectacular events without their time and talents. We encourage you to support these wonderful restaurants who support us!
Wineries
We raise a glass to the wineries who are participating in the 2024 Wine Auction. Our events would not be possible without the generosity of these amazing wineries. We encourage you to support them.
Raise a Glass!
The High Museum Atlanta Wine Auction salutes our generous 2025 Auction partners.